Diamonds of London has the best collection of Movado watches. They are basically the poster child for “less is more.” That Museum dial is truly iconic. Like, if you know, you know. Honestly, their whole vibe just screams modern chic, no frills, just straight-up elegance. Swiss craftsmanship is beyond perfection. If you are into that clean, uncluttered look and you are not trying to flex with a million diamonds, these are your people. Movado keeps it classy without trying too hard.